Secret Meaning Behind Famous Brand Logo You Don’t Know

logo is a graphical mark, symbol, or emblem which is used by enterprises, organizations or anyone else who wants to promote their public recognition. Logo may be of any type including text, image, symbol etc which represents the organization’s work and their name. Sometime logos don’t include a single letter but they have deep meaning behind them. No matter what logo is used by a brand but in most cases there is always some hidden secret meaning behind those logos.

Secret Meaning Hidden Inside Logo

How many brand names can you recognize by looking at logo only? Have you ever wondered what may be hidden behind a simple graphic symbol? Well, designing a logo isn’t that simple. It required a professional designer and an inspiration by which the designer designs logo and catch your eyes. In this post, I will let you know about hidden and secret meaning behind some of the famous brand logo which you have seen around you and using in your day to day life.


If you Google this word on internet you will get to know about that this ecommerce giant instead of the largest rainforest of the world. This shopping giant is using this word to convey they wide store directory. But there is still a meaning hidden in the logo. If you look closely you can see an arrow linking ‘A’ to ‘Z’. Amazon claims they have everything from ‘A’ to ‘Z’ which will satisfy your need and that why arrow represents a smile.


This is surely most popular word ever. Earlier we used to say, “An apple a day, keep the doctor away”. But now this word reminds us of cool gadgets from Apple whether it be iPhone, iPad, Mac or Apple Watch. Apple logo have bitten apple which may look simple but have a deep meaning in it. This Apple logo represents forbidden fruit from the “Tree of Knowledge” in creation story of Adam and Eve. Do you know secret meaning behind letter “S” in iPhone 3GS, 4S, 5S and 6S?

apple logo


Doesn’t matter you are a car lover of not. But you will definitely love cars manufactured by BMW. Earlier, BMW had their hands in aviation too. That’s what their logo represents now. The white part inside ring represents propeller in motion and blue represents sky. BMW also had a role in World War II as a creator of aircraft engines for German Military.

bmw logo meaning


This logo looks like a simple with name only. But you need to look twice and let me know if you see an arrow in between “E” and “x”. This perfectly places arrow represents speed and precision. It also represents company’s forward thinking ways and outlook towards future. Had you notice this secret meaning earlier when you got your package delivered at home?

fedex logo meaning


Who can forget this non-profit organization that helps disadvantaged people? You can see a smiley face in the logo which means the organization helps people to become better. Not only this, if you look closer at text under the image you can seen the smiley face again in letter “G”.

goodwill logo meaning


Well, these four rings look so simple and plain. But again there is a meaning behind these four rings. Each ring represents the founding company of the Auto-Union Consortium (1932). DKW, Horch, Wanderer and Audi are behind your loved car brand.

audi logo meaning


Adidas is the leading supplier for sports accessories. The logo looks like a mountain which represents the obstacles the people need to overcome. Initially, there were just three stripes in the logo which had no meaning. Later, they kept the stripes but made them slanted to resemble a mountain peak.

adidas logo meaning


VAIO is Sony’s brand for laptops. You can see the name in styled font, but it’s not so simple as it looks like. VAIO has a secret meaning hidden inside it’s logo. It resembles turning analog wave into digital form. You can see the analog wave in “V” and “A”. If you look closely at “I” and “O”, you can find out digital 1 and 0 which are binary digits.

hidden meaning sony vaio logo

Baskin Robbins

Baskin Robbins ice cream chain is popular for their wide variety of yummy ice creams. If you look at logo, you can find out number 31 in pink letter “B” and “R”. 31 resembles different flavours of ice-cream at Baskin Robbins.

baskin robbins hidden logo meaning

Formula 1

Formula 1 is commonly known as F1. If you look at logo, you can see “F” in black and followed by red pattern signifying speed. Did you miss 1? Look closely at white space between “F” and red pattern, you will find out what you are looking for.

f1 logo meaning


Sometimes, hidden messages are embedded in logo unintentionally. Same thing happened with Coca-Cola. If you look closer at white space between “O” and “L”, you can see a Danish flag. Although, Coca-Cola didn’t actually put that in the logo. It was merely a coincident which Coca-Cola used for their advertising in Denmark.

coca cola logo hidden meaning


How can we forget Pepsi if we are talking about Coca-Cola? On the left you can see the old logo. But the new logo on the right cost $1 million to Pepsi. Arnell Associates designed the logo for Pepsi. Later, Pepsi had to spend millions more to rebrand everything. The “Breathtaking Design Strategy”, a 27 page document by Arnell was leaked. This proposes that the new logo is some part of Da Vinci Code. You can Google more about this to read the secret meaning about Pepsi logo in detail.

hidden meaning behind logo pepsi


“M” stands for McDonald’s and there isn’t any other secret meaning. In the 60’s, they wanted to change the logo but the design consultant and a psychologist (Louis Cheskin) insist them to keep the logo. According to him, customer may recognize the logo as “Symbolism of nourishing breasts pair.” Doesn’t matter this is true or not, but McDonald’s logo is most recognizable logo in the world.

mcdonald's logo meaning


You can see almost every sports or music start wearing Beats headphones. If you look closely at logo, you can see the logo is also wearing a headphone. Letter “b” and red circle shows a person wearing headphones.

beats audio logo meaning


If you want to be confident, be like Mercedes-Benz logo. Tri star represents dominance in quality and style over all three things, i.e., Land, Sea and Air.

mercedes benz logo


You can see three eclipses refers secret meaning in Toyota logo which represents three hearts: Heart of customer, heart of product and heart of progress in the field of technology. Moreover, if you look closely and break down the logo, you can see each letter of “TOYOTA” in the symbol used.

secret meaning of toyota logo


This is another popular car brand from Germany. “V” stands for “volks” which means people in German and “W” stands for “wegan” which means car. So, Volkswagen simply means, it’s the car for the people.

volkswagen logo meaning

So, now you know the hidden meaning behind the famous logo. There is always a secret meaning behind any logo. Don’t forget to share this information with your friends and if you have some interesting facts about some brands which we missed, let us know.

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